Fresh Air For Digital Marketing
We are the digital partner you’ve been searching for.
At January Spring our Niche is Niche. We work with Niche media companies and agencies at every skill level to transform the way they do digital.
Programmatic Advertising
We use automated technology to place your ads on websites, targeting users based on their interests, browsing habits, and physical location. Reach potential consumers with the right message, at the right time, in the right place.
Search & Content Advertising
It’s 2024. Having a social media strategy for any brand is crucial for your digital presence. By implementing a strong social media strategy, brands can connect with users and ultimately convert them into loyal customers.
Social Media Advertising
Want to increase your website visibility? We optimize websites to improve their visibility and ranking on search engine results pages, thereby increasing organic traffic.
CASE STUDIES
From businesses with zero knowledge of digital to those who are seasoned experts, see the stories behind our successful campaigns.
Want to start your own success story? Contact us today.
Our Services
Make digital simple.
We will coach you how to:
1. Present digital alongside print
2. Sell audience-based programs
3. Target non-advertisers with a digital-first offering
4. Retain print advertisers with multi-media programs
More Focus on Engagement Means Better Performance
Seems like every year is declared the year of Measurement. 2023 doesn’t look different aside from the forced upgrade to GA4. For us digital marketers, the focus on measurement and performance is more than welcome. We love spreadsheets ☺ Advertising analytics should...
Don’t Give Away Your Customers
Hard to believe that in 2022 there are businesses that don’t have their own website, but it’s true. One of the questions we often get is if a digital campaign can click through to the client’s Etsy, Facebook, or Amazon page. The answer is no. The heart of the matter...
The Future of Programmatic Advertising
What Is Programmatic Advertising? Programmatic advertising is an algorithmic process of buying and selling ad inventory in real-time across a network of media, information, and entertainment websites and apps. Rather than a direct buy, where an advertiser places an...
What is a good CTR for my programmatic display campaign?
This is a common question and one we don’t mind answering. However, it’s not as clear-cut as we’d all like it to be. The click-through rate is just one of many KPI’s (key performance indicators) used in our industry and measures how often people who view an ad...
Ray of Light Newsletter
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Address
Phone
303-872-7932