Fresh Air For Digital Marketing
We are the digital partner you’ve been searching for.
At January Spring our Niche is Niche. We work with Niche media companies and agencies at every skill level to transform the way they do digital.
Programmatic Advertising
We use automated technology to place your ads on websites, targeting users based on their interests, browsing habits, and physical location. Reach potential consumers with the right message, at the right time, in the right place.
Search & Content Advertising
It’s 2024. Having a social media strategy for any brand is crucial for your digital presence. By implementing a strong social media strategy, brands can connect with users and ultimately convert them into loyal customers.
Social Media Advertising
Want to increase your website visibility? We optimize websites to improve their visibility and ranking on search engine results pages, thereby increasing organic traffic.
CASE STUDIES
From businesses with zero knowledge of digital to those who are seasoned experts, see the stories behind our successful campaigns.
Want to start your own success story? Contact us today.
Our Services
Make digital simple.
We will coach you how to:
1. Present digital alongside print
2. Sell audience-based programs
3. Target non-advertisers with a digital-first offering
4. Retain print advertisers with multi-media programs
The Terminology your Advertisers are Asking About
Terms to Know in Digital The majority of ad spend is going to digital. We want to make sure you’re growing in digital and don’t miss out on owning your niche and having the most robust advertising offerings in your industry. Our goal is to help you demonstrate the...
What are the Hot Advertising Categories Right Now?
Almost every sales team meeting we join includes this question, “What are the hot categories right now?” We are glad that media sales professionals think this way. Sales 101, call on prospects who have a need to place advertising right now. When taking a category...
The Power of the Perfect Product Mix
Direct Mail is on the radar for many local and regional businesses in 2023. If you sell direct mail as part of your advertising product set, we suggest you charge head-long into also offering household level targeting and even targeted eBlasts. There are many reasons...
More Focus on Engagement Means Better Performance
Seems like every year is declared the year of Measurement. 2023 doesn’t look different aside from the forced upgrade to GA4. For us digital marketers, the focus on measurement and performance is more than welcome. We love spreadsheets ☺ Advertising analytics should...
Ray of Light Newsletter
Subscribe for monthly updates on our ever changing digital marketing industry, tips and tricks from the January Spring best practices for your sales efforts
Address
Phone
303-872-7932