The Future of Programmatic Advertising

The Future of Programmatic Advertising

What Is Programmatic Advertising? Programmatic advertising is an algorithmic process of buying and selling ad inventory in real-time across a network of media, information, and entertainment websites and apps. Rather than a direct buy, where an advertiser places an...
New Money Ideas: Event Targeting

New Money Ideas: Event Targeting

Are local events coming back to your community?  Are you seeing your industry start to host in-person events? We are. Across many regions of the country, we are seeing live events come back! So, this is the perfect time to pull out the calendar and look at what events...
New Money Ideas: Recruitment Ad Campaigns

New Money Ideas: Recruitment Ad Campaigns

Your advertisers are likely bending your ear about their open job reqs and hiring woes.  Seems like everyone is hiring.  Here’s who is, according to the Bureau of Labor Statistics. Hospitality: Bars, restaurants and hotels  Local Government Healthcare: Pharmacies,...
Let Them Use Cookies

Let Them Use Cookies

As promised, we are keeping you up to date on the cookie apocalypse. We anticipated things would change, and they have! As a reminder, in mid-March, Google decided to phase out cookies by 2022. More specifically, the Chrome browser was no longer going to allow cookies...
A Glitch in the Matrix

A Glitch in the Matrix

We’ve identified a glitch in the global digital advertising matrix.  And it’s a glitch that ties to a new word in our vocabulary – geo-rasterization. This is affecting everyone in our digital ad industry from data providers, to ad servers, publishers, and DSPs, like...