by charity | Jul 12, 2022 | Blog, Uncategorized
January Spring loves working exclusively with publishers because they have the loyal, niche audience advertisers want. Join January Spring CEO Charity Huff and Nick Pataro of MagHub to discuss the future of audience segmentation. Watch the discussion between these two...
by charity | May 24, 2022 | Blog, Uncategorized
Community publishing is about connecting buyers and sellers. Always has been and always should be. In the digital age, the connection is taking on a slightly different feel from your proven print channel. Today’s consumers move seamlessly between brick and mortar to...
by charity | May 5, 2022 | Blog, Uncategorized
Let’s address the elephant in the room. Paid Social’s value and effectiveness for hyper-targeted campaigns has changed since Apple’s IOS changes in 2021. That change has caused the targeting within Meta’s suite of social networks (Facebook, Instagram, Whats App) to...
by charity | Feb 1, 2022 | Blog, Uncategorized
Hard to believe that in 2022 there are businesses that don’t have their own website, but it’s true. One of the questions we often get is if a digital campaign can click through to the client’s Etsy, Facebook, or Amazon page. The answer is no. The heart of the matter...
by charity | Jan 24, 2022 | Blog, Uncategorized
What Is Programmatic Advertising? Programmatic advertising is an algorithmic process of buying and selling ad inventory in real-time across a network of media, information, and entertainment websites and apps. Rather than a direct buy, where an advertiser places an...
by charity | Oct 25, 2021 | Uncategorized
This is a common question and one we don’t mind answering. However, it’s not as clear-cut as we’d all like it to be. The click-through rate is just one of many KPI’s (key performance indicators) used in our industry and measures how often people who view an ad...
