by charity | Mar 1, 2023 | Blog, Uncategorized
Seems like every year is declared the year of Measurement. 2023 doesn’t look different aside from the forced upgrade to GA4. For us digital marketers, the focus on measurement and performance is more than welcome. We love spreadsheets ☺ Advertising analytics should...
by charity | Feb 24, 2023 | Blog, Uncategorized
The web runs on Google Analytics (GA). Not by choice. It became the de facto analytics tools many, many years ago. Adobe Analytics has been adopted by big-brands and large e-commerce companies. But Google Analytics is believed to own as much as 55% to 86% of the...
by charity | Feb 20, 2023 | Blog, Uncategorized
Watch our in-depth webinar on digital, here! That shining light on the horizon is digital. January Spring is optimistic for our partners, as we look ahead to 2023 revenue and growth. Working with hundreds of media companies across the US, we have the pulse on what’s...
by charity | Feb 1, 2023 | Blog, Uncategorized
We consistently hear from our publisher partners, that the need to grow their digital audience is just as important as their digital ad goals. We agree! We would like to praise and acknowledge one of the publishers that we work closely with, NEI Turner. BRAVA...
by charity | Nov 29, 2022 | Blog, Uncategorized
Bridal season is on the horizon and that means the planning is occurring right now. Advertisers need to be in-front of brides now. January Spring approaches weddings with a full-funnel marketing plan because there’s an entire wedding party that needs to be taken into...
by charity | Nov 1, 2022 | Blog, Uncategorized
You can think of cookies as a file that a browser uses to be able to have identifiers or information about someone’s visit to a page. It’s a little piece of code used to provide insight about someone’s actions online. These files are what we would call an identity...
